Brief
Brief
Brief
The assignment was to develop souvenir concepts for Karlatornet with the goal of attracting more tourism. The ambition was to make “The View” feel like a natural part of visiting Gothenburg — in the same way that Liseberg or Haga are places people automatically associate with the city.
The assignment was to develop souvenir concepts for Karlatornet with the goal of attracting more tourism. The ambition was to make “The View” feel like a natural part of visiting Gothenburg — in the same way that Liseberg or Haga are places people automatically associate with the city.
The assignment was to develop souvenir concepts for Karlatornet with the goal of attracting more tourism. The ambition was to make “The View” feel like a natural part of visiting Gothenburg — in the same way that Liseberg or Haga are places people automatically associate with the city.
Solution
Solution
Solution
I created colourful, sunset-inspired illustrations highlighting the height of The View. One for example shows a family looking up at the tower from below, emphasizing its scale and sense of wonder. The artwork was applied to souvenirs turning the experience of the view into something tangible, a memory visitors can bring home.
I created colourful, sunset-inspired illustrations highlighting the height of The View. One for example shows a family looking up at the tower from below, emphasizing its scale and sense of wonder. The artwork was applied to souvenirs turning the experience of the view into something tangible, a memory visitors can bring home.
I created colourful, sunset-inspired illustrations highlighting the height of The View. One for example shows a family looking up at the tower from below, emphasizing its scale and sense of wonder. The artwork was applied to souvenirs turning the experience of the view into something tangible, a memory visitors can bring home.
Case
Case
Case
Karlatornet
Karlatornet
MUSE
.
Team
Team
Team
Lovisa Tillgren
Lovisa Tillgren
Lovisa Tillgren
.
My role
My role
My role
Souvenirs
Souvenirs
Souvenirs
Tools
Tools
Tools
Illustrator
Procreate
Illustrator
Procreate
Illustrator
Procreate
Process
Process
Process
I started by looking at what Karlatornet wanted to achieve: attracting more tourists and making The View feel like something you naturally include when visiting Gothenburg. From there, I began sketching in Procreate. I experimented with strong perspectives to really show how tall and powerful the tower feels. The sunset sky became important early on.
Adding a father and son added emotion and made the image feel like a shared moment rather than just a building. Once the image felt right, I adapted it in Illustrator so it would work well on different formats like prints and mugs.
I started by looking at what Karlatornet wanted to achieve: attracting more tourists and making The View feel like something you naturally include when visiting Gothenburg. From there, I began sketching in Procreate. I experimented with strong perspectives to really show how tall and powerful the tower feels. The sunset sky became important early on.
Adding a father and son added emotion and made the image feel like a shared moment rather than just a building. Once the image felt right, I adapted it in Illustrator so it would work well on different formats like prints and mugs.
I started by looking at what Karlatornet wanted to achieve: attracting more tourists and making The View feel like something you naturally include when visiting Gothenburg. From there, I began sketching in Procreate. I experimented with strong perspectives to really show how tall and powerful the tower feels. The sunset sky became important early on.
Adding a father and son added emotion and made the image feel like a shared moment rather than just a building. Once the image felt right, I adapted it in Illustrator so it would work well on different formats like prints and mugs.
lovisa.tillgren@gmail.com
lovisa.tillgren@gmail.com
+46 72 152 64 92
+46 72 152 64 92
Download Resume
Download Resume