Brief
Brief
Brief
The project involved creating the visual identity, menu, and website for Muse, a modern and jazz inspired restaurant and bar. The goal was to capture a luxurious, intimate atmosphere while keeping the brand fresh and trendy.
The project involved creating the visual identity, menu, and website for Muse, a modern and jazz inspired restaurant and bar. The goal was to capture a luxurious, intimate atmosphere while keeping the brand fresh and trendy.
The project involved creating the visual identity, menu, and website for Muse, a modern and jazz inspired restaurant and bar. The goal was to capture a luxurious, intimate atmosphere while keeping the brand fresh and trendy.
Solution
Solution
Solution
Branding elements, a menu, website, and custom illustrations were created to bring Muse’s identity to life. Deep reds, velvet textures, and bold typography set a sophisticated tone, while playful illustrations add a lively feeling.
Branding elements, a menu, website, and custom illustrations were created to bring Muse’s identity to life. Deep reds, velvet textures, and bold typography set a sophisticated tone, while playful illustrations add a lively feeling.
Branding elements, a menu, website, and custom illustrations were created to bring Muse’s identity to life. Deep reds, velvet textures, and bold typography set a sophisticated tone, while playful illustrations add a lively feeling.
Case
Case
MUSE
MUSE
.
Team
Team
Lovisa Tillgren
Lovisa Tillgren
.
My role
My role
UI/UX
Visual Identity
UI/UX
Visual Identity
Tools
Tools
Figma
Framer
Figma
Framer
Illustrations
Illustrations
Illustrations
Playful drawings to make the brand feel more alive and personal.
Playful drawings to make the brand feel more alive and personal.
Playful drawings to make the brand feel more alive and personal.
Process
Process
Process
I started by exploring trends in modern dining and branding, focusing on how young, style-conscious people connect with spaces. From there, I developed two personas to guide the concept—shaping everything from tone to visual expression. I built a structure for the brand experience and tested how it felt through sketches and mockups.
I started by exploring trends in modern dining and branding, focusing on how young, style-conscious people connect with spaces. From there, I developed two personas to guide the concept—shaping everything from tone to visual expression. I built a structure for the brand experience and tested how it felt through sketches and mockups.
I started by exploring trends in modern dining and branding, focusing on how young, style-conscious people connect with spaces. From there, I developed two personas to guide the concept—shaping everything from tone to visual expression. I built a structure for the brand experience and tested how it felt through sketches and mockups.
lovisa.tillgren@gmail.com
lovisa.tillgren@gmail.com
+46 72 152 64 92
+46 72 152 64 92
Download Resume
Download Resume